UrbanEats Social Media Makeover
Nitip revitalized UrbanEats’ Instagram and Facebook presence with a fresh content strategy and targeted influencer collaborations. The campaign increased followers by 250% and boosted online orders by 40% in just three months.
2024
Industry
Food & Beverage
Overview
UrbanEats, a growing local restaurant chain in London, recognized the need to strengthen its digital presence to attract new customers and increase online orders. Their social media accounts were underutilized, with inconsistent branding, sporadic posting, and limited engagement. UrbanEats partnered with Nitip to execute a comprehensive social media makeover, aiming to create a vibrant, unified brand identity online, foster community engagement, and drive measurable business growth.
Process
The project began with a thorough audit of UrbanEats’ existing social media channels and a competitive analysis of similar restaurants in the area. Nitip developed a tailored strategy focused on the target demographic, integrating insights from customer personas and market trends. A new visual identity and content calendar were created, featuring high-quality food photography, behind-the-scenes videos, interactive posts, and special promotions. Consistent, scheduled posting was implemented across Instagram, Facebook, and TikTok, supported by targeted paid advertising campaigns to boost local awareness and online orders. Throughout the campaign, performance was closely monitored and strategies were continuously optimized based on analytics and engagement data.
Result
Online orders increased by 40% in the first three months of the campaign.
Instagram followers grew by 200%, with a significant rise in engagement rates across all platforms.
Website traffic from social media improved by 35%, reflecting successful content and ad strategies.
Community engagement soared, with more user-generated content, positive reviews, and direct customer interactions.
Brand consistency was established across all channels, enhancing recognition and professionalism.
