PureSkin Clinic Website & Lead Generation
Nitip designed a modern, mobile-friendly website for PureSkin Clinic and implemented lead capture forms. Within three months, appointment bookings increased by 45% and bounce rates dropped by 35%.
2023
Industry
Health & Beauty
Overview
PureSkin Clinic, a renowned beauty and skin treatment provider, sought to elevate its digital presence and drive more client bookings through a modern, user-friendly website and targeted lead generation strategies. The clinic needed a platform that reflected its commitment to high-quality, medical-led cosmetic services while ensuring seamless online engagement and conversion for new and returning clients.
Process
The project began with an in-depth consultation phase to understand PureSkin Clinic’s vision, target audience, and business objectives. Key requirements included an aesthetically appealing design, intuitive navigation, mobile responsiveness, integration of online booking and consultation features, and strong SEO foundations. The design phase focused on a soothing color palette, high-quality imagery, and clear calls-to-action to foster trust and guide user interaction. Wireframes and prototypes were developed using industry-standard tools, with iterative feedback from the client. The website architecture was built for scalability and performance, utilizing a robust CMS for easy content management. Throughout development, SEO best practices were embedded to maximize online visibility and attract qualified leads.
Result
45% increase in organic traffic within the first months post-launch due to targeted SEO strategies.
Significant improvement in search engine rankings for core service keywords.
Enhanced user engagement metrics, including longer session durations and lower bounce rates.
Streamlined online booking and consultation process, resulting in more appointment requests and higher conversion rates.
