ModaStyle Fashion Influencer Campaign
Nitip partnered ModaStyle with micro-influencers and managed a seasonal Instagram campaign. The result: a 200% increase in engagement and a 30% boost in online sales during the campaign period.
2023
Industry
Fashion & Retail
Overview
ModaStyle, an emerging fashion brand, partnered with Nitip to develop and execute a comprehensive influencer marketing campaign to increase brand awareness, engage with Gen Z consumers, and drive sales of their latest collection. With the global fashion influencer marketing market valued at $6.82 billion in 2024 and growing at a CAGR of 33.8%, ModaStyle recognized the opportunity to leverage this powerful marketing channel to establish their presence in a competitive industry.
Process
Our approach began with thorough market research and audience analysis to identify the ideal influencer mix for ModaStyle's target demographic. We developed a multi-platform strategy focusing on TikTok, Instagram, and YouTube to maximize reach and engagement. Rather than relying solely on macro-influencers, we implemented a balanced approach combining select fashion-forward macro-influencers with micro-influencers who had highly engaged niche audiences. We created a detailed creative brief emphasizing ModaStyle's unique aesthetic and brand values, while allowing influencers creative freedom to showcase the collection in authentic ways. Throughout the campaign, we utilized real-time analytics to optimize content performance and engagement across platforms, making strategic adjustments to maximize ROI.
Result
200% increase in social media engagement across all brand channels during the campaign period
45% growth in website traffic with a significant increase in time spent on product pages
3.5% average engagement rate on influencer content, exceeding industry benchmarks
15,000+ user-generated content pieces created using the campaign hashtag
30% increase in sales of the featured collection compared to previous launches
