GreenLeaf Rebranding & Website Revamp
Nitip led a complete brand refresh for GreenLeaf, including a new logo and a conversion-optimized website. The project resulted in a 3x increase in website traffic and a 60% rise in online inquiries.
2022
Industry
Sustainability
Overview
GreenLeaf, an established company in the plastic manufacturing and housewares sector, recognized the need to modernize its brand and digital presence to remain competitive and expand its reach, especially among younger and more eco-conscious customers. The company’s legacy branding and outdated website no longer reflected its innovative products or commitment to quality. GreenLeaf partnered with our team to execute a comprehensive rebranding and website revamp, aiming to build brand authority, increase customer engagement, and drive new business growth.
Process
We began with in-depth market research to understand GreenLeaf’s evolving customer base and industry trends, ensuring the new brand identity would resonate with both existing and prospective clients. Our team developed a refreshed visual identity, including a modernized logo, updated color palette, and cohesive brand guidelines to position GreenLeaf as a forward-thinking leader in its field. Simultaneously, we designed and developed a new website focused on user experience, mobile responsiveness, and clear communication of GreenLeaf’s unique selling points. Content strategy was overhauled to highlight expertise, product innovation, and sustainability initiatives, while targeted digital campaigns and increased social media activity amplified the brand’s voice and reach.
Result
Significant increase in inbound leads and website traffic year-over-year
Robust growth in social media audience and engagement, positioning GreenLeaf as an industry authority
Improved customer loyalty and retention through clearer messaging and enhanced digital touchpoints
The new website received industry recognition, winning a Gold dotCOMM Award for excellence in manufacturing website design
