EcoRide Sustainable Transport Awareness
For EcoRide, Nitip launched a paid social campaign and organized a virtual community challenge to promote eco-friendly commuting. The initiative reached 150,000+ Londoners and grew EcoRide’s online community by 2,500 members.
2022
Industry
Transportation & Sustainability
Overview
EcoRide set out to transform urban mobility by raising awareness and adoption of sustainable transport options, including electric scooters, bikes, and clean-energy public transit. The campaign aimed to reduce urban congestion and emissions, promote healthier lifestyles, and foster a culture of eco-conscious commuting. By integrating smart technology, community engagement, and educational outreach, EcoRide sought to position itself as a leading force in the shift toward greener, more livable cities.
Process
The campaign began with in-depth audience research to identify mobility patterns and barriers to sustainable transport adoption. EcoRide launched a multi-channel awareness campaign using social media, influencer partnerships, and community events to educate the public on the benefits of eco-friendly commuting. The initiative included interactive elements such as eco-driving workshops, guided cycling tours, and gamified challenges through the EcoRide app to incentivize participation. Strategic collaborations with schools and local organizations helped reach younger audiences and promote sustainable habits early on. Throughout the campaign, real-time analytics and community feedback were used to refine messaging and maximize engagement.
Result
Significant increase in public awareness of sustainable transport options, with a measurable shift in attitudes toward eco-friendly commuting.
Growth in user adoption of EcoRide’s electric scooters, bikes, and public transit integrations, especially among younger demographics6.
High engagement rates during community events and digital campaigns, including thousands of participants in eco-driving and cycling challenges.
Improved public perception of sustainable mobility, with positive feedback from both residents and city officials.
